Campaigns
UTM-attributed acquisition: spend, sign-ups, first deposits and return on ad spend, per channel.
Ad spend · 30d
$234,906
10 running campaigns
Sign-ups
27,352
3.2% of clicks
FTDs · blended CPA
2,917
$96 CPA (paid)
Return on ad spend
2.77×
$692.4k net revenue
Acquisition funnel
All UTM sources · last 30 days
1Clicks
856,000
100% of visits
2Sign-ups
27,352
3.20% of visits
3KYC approved
12,347
1.44% of visits
4FTDs
2,917
0.34% of visits
5Active traders
1,873
0.22% of visits
3.2%
45.1%
23.6%
64.2%
Drop-off
−828,648
96.8% lost
Drop-off
−15,005
54.9% lost
Drop-off
−9,430
76.4% lost
Drop-off
−1,044
35.8% lost
Overall
0.22%
visit → active
Click → sign-up
3.2%
Sign-up → FTD
10.7%
Avg FTD
$943
CPA
$86
Channel breakdown
Share by source
2,917
first deposits
Spend vs attributed revenue
Weekly · last 12 weeks
Spend Revenue
Spend Revenue21 Sep · $30.7k / $65.9k
$16.5k
$33.0k
$49.4k
$65.9k
06 Jul13 Jul20 Jul27 Jul03 Aug10 Aug17 Aug24 Aug31 Aug07 Sep14 Sep21 Sep
UTM campaigns
source / medium / campaign · click a row to filter the funnel
| GGoogle | gold_brand_search_in | $48,200 | 5,045 | 644 | $75 | +240% | |
| MMeta | usdt_boost_sea | $62,100 | 5,824 | 649 | $96 | +110% | |
| TTikTok | demo_challenge_latam | $28,400 | 3,342 | 400 | $71 | -28% | |
| YYouTube | masterclass_gcc | $19,800 | 1,519 | 122 | $162 | +180% | |
| IIB network | ib_q3_push | Organic | 3,348 | 316 | — | ∞ | |
| TTelegram | signals_vn | $6,400 | 1,261 | 177 | $36 | +360% | |
| GGoogle | retarget_dormant | $12,600 | 1,343 | 148 | $85 | +35% | |
| XX | nas100_invitational | $8,900 | 523 | 41 | $217 | -14% | |
| AAffiliates | forexcompare_uk | $34,000 | 2,028 | 130 | $262 | +90% | |
| NNewsletter | sept_market_outlook | $900 | 447 | 35 | $26 | +1020% | |
| BBing | broker_generic_ae | $7,200 | 417 | 34 | $212 | +10% | |
| MMeta | welcome30_africa | $21,400 | 2,255 | 221 | $97 | -36% |