Acquisition funnel
Visit → sign-up → KYC → first deposit → active · all brands · attribution last-click
Visit → FTD
0.80%
0.04 pp
Blended CAC
$133.50
Paid only $243
Conversion funnel
30D · change vs previous period shown under each stage
KYC auto-approve 71%
1Visits
412,880
100% of visits+6.1%
2Sign-ups
18,642
4.52% of visits+10.2%
3KYC approved
9,128
2.21% of visits+8.6%
4First deposit
3,284
0.80% of visits+11.0%
5Active traders
2,176
0.53% of visits+9.3%
4.5%
49.0%
36.0%
66.3%
Drop-off
−394,238
95.5% lost
Drop-off
−9,514
51.0% lost
Drop-off
−5,844
64.0% lost
Drop-off
−1,108
33.7% lost
Overall
0.53%
visit → active
Conversion by country
Step conversion heat — brighter is better
| Country | Visits | Visit→Sign-up | Sign-up→KYC | KYC→FTD | FTD→Active | FTDs |
|---|---|---|---|---|---|---|
| India | 96,400 | 5.2% | 46.0% | 33.0% | 62.0% | 761 |
| Vietnam | 41,200 | 4.7% | 55.0% | 42.0% | 70.9% | 447 |
| Nigeria | 54,800 | 6.1% | 41.0% | 30.0% | 57.9% | 411 |
| UAE | 22,900 | 3.8% | 68.0% | 51.0% | 73.8% | 302 |
| Malaysia | 28,300 | 4.4% | 52.0% | 38.0% | 69.1% | 246 |
| Brazil | 36,700 | 4.2% | 44.0% | 31.0% | 62.9% | 210 |
| South Africa | 19,800 | 4.9% | 50.0% | 36.9% | 67.0% | 179 |
| Pakistan | 31,600 | 5.0% | 39.0% | 27.9% | 59.9% | 172 |
| Philippines | 21,100 | 4.5% | 47.1% | 32.0% | 64.3% | 143 |
| Egypt | 17,400 | 4.3% | 42.0% | 29.0% | 57.1% | 91 |
| Türkiye | 14,600 | 3.6% | 49.0% | 34.9% | 65.6% | 90 |
| Mexico | 12,900 | 3.4% | 45.1% | 29.8% | 61.0% | 59 |
By acquisition source
FTDs, visit→FTD rate and cost per FTD
UTM · last-click
Daily sign-ups vs FTDs
Last 30 days · GMT+3
02505007501,000
26 Aug29 Aug1 Sep4 Sep7 Sep10 Sep13 Sep16 Sep19 Sep24 Sep
Time to first deposit
From sign-up · last 30 days
Median 19h
13%
19%
22%
18%
12%
8%
5%
3%
< 1h1–6h6–24h1–3d3–7d7–14d14–30d30d+
Within 24h
53.9%
After 14 days
7.9%